Rock Band Becomes Ingenious Marketing Opportunity

Back in April of this year, Motley Crue announced that it would release its single, ‘Saints of Los Angeles’ not just on iTunes but also on the hit video game Rock Band. For those of you that have been living under a rock, Rock Band is a game that allows the player to simulate playing [...]

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Soon Your Phone Will Be For Anything But Phone Calls

I realized something for the first time today: I don’t like getting phone calls. I don’t like having to dial into my phone to retrieve voice mails, I don’t like waiting for the computer to take my code and I don’t like listening to the entire message. I don’t like having people call me when [...]

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Business Success Depends on being Unreasonable

“The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.” — George Bernard Shaw. I read this quote while making my way through The Singularity is Near by Ray Kurzweil (A great book about the direction and [...]

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Virtual Blackouts

There have been lots of stories here in Austin about blackouts and people/companies being left in the dark for several days due to severe storm and tornado group that blew through the area this week. It reminded me of the difference and similarities between blackouts and virtual blackouts. At BuildASign.com, not just our website, but [...]

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Filters are the Future

An article was recently published at readwriteweb.com that brought to mind the changing face of the web and information. Currently, in our Web 2.0 world, we have interactive websites that are built on user content and social contribution, but as we move into Web 3.0, content will be driven by semantics algorithms that are built [...]

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The Death of the Middleman

I’ve been saying it to friends and colleagues for quite some time, but it’s always nice when a story comes out to reiterate my view. This article was just released around Twitter and how it is impacting the reporting of news. The first mainstream news to pick up the earthquake that was twittered about was [...]

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Online Pictionary!

There is apparently a website that was developed by Online Pictionary. Groups of people join and watch someone interactively draw a series of pictures while they to guess what is being drawn. The things to draw are displayed on the screen to the drawer and the fun begins. You do need a critical mass of [...]

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Radiohead makes use of Social Media Marketing

In these days of Twitter, Friendfeed, Facebook, Flickr, and Mobile Phones, social media marketing is all the rage. I love reading about clever ideas companies and groups use to promote themselves through social media. Radiohead recently held a remixing contest for one of its songs “Nude” (Wired). The contest elicited 2,300 entries or so, and [...]

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Amazon Sues for it’s Tax Loophole

This story in the New York Times hits close to home for me. New York recently passed a law that we at BuildASign.com watched very closely. The law changed the definition of ‘nexus’ to include the receipt of referral fees within a state. The article and bill are both interesting, but the underlying problem is [...]

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