Austin Trail of Lights – brought to you by BuildASign.com

Every year I go to the Trail of Lights in Zilker park and see the new exhibits, watch the shows, eat funnel cake and drink hot chocolate — it’s a blast. This year, there is something new to see: brand new signs! My company, BuildASign.com is sponsoring all the signs for the exhibit, the tree [...]

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The Ultimate Versioning

In E-Commerce, versioning is common place and done in a hundred different ways for various results. Which product pricing converts better? What ad texts get the most clicks? Which web page results in more newsletter signups? The list goes on. I consider myself to be pretty well versed in versioning strategies and methods, but I [...]

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Mobile Phone Consultants

Greg Kumparak wrote an article today on Tech Crunch that I wanted to post because it mirrors conversations I’ve been having with my colleagues for quite some time now: “Imagine in just a few years, when all of the major browsers will likely be location-aware (via a “This website wants to know your location” security [...]

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Bernanke Is In Austin And He’s Taking Your Questions

On December 1st, Federal Reserve Chairman Ben S. Bernanke will be speaking in Austin giving the Keynote for the Austin Chamber Annual Economic Forecast. What a great opportunity to hear one of the most influential people in our country speak. It should be interesting to see what the talk will be about given the current [...]

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Founder of Adobe Systems speaks at Austin

I couldn’t believe it! A room on the 10th floor of the LBJ library with only a handful of students and the founder of Adobe! It was a barely advertised talk that was setup by the Professor of a LBJ school class who worked at Xerox (the PARC) with Charles Geschke (or Chuck as he [...]

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The Everyday Employee

In today’s fast growing company it is easier than ever to stay in contact with the other members of your organization during any time of day and any day of the week. Weekends, vacations and evenings may be ‘off hours’ but the definition of that term is changing. At least it is for those who [...]

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Too Personalized? What about Constantly Changing Pricing?

Companies can personalize your emails with your name, what you’ve purchased, what settings you like and what your demographic data is. They can personalize the ads you see based on your preferences, your purchase history, your age and your gender. At BuildASign.com we can even personalize a web page with sign templates that contain your [...]

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How Austin Companies Can and Should Help Hurricane Impacted Companies Recover and Prepare

With the recent onslaught of hurricanes pounding our shores once again, many individuals are doing what they can by donating time, money and resources. Austin has opened its shelters once again to give aide to thousands of evacuees across the state and gulf areas, but what else are we as Austinites doing? The hurricane has [...]

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Finding Value in Details

Companies can generally increase their bottom line in two ways: making money and cutting costs. Cutting costs is sort of like panning for gold (since most of you probably can relate to gold panning…). You focus on an area, look at the costs, look at the value those costs are bringing (in the form of [...]

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Beware the Startup

My company suffers from a type of projected hubris. We are a succesful startup that loves technologies and is run by people who love other new startups and businesses. The result is that we are often very willing to integrate new programs, ideas and technologies into our business: we use Twitter for internal communications, Google [...]

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